The Situation: Molzen Corbin completed a branding project several years ago resulting in a new logo, name, and overall messaging. They wanted to update their website to reflect their new brand.
The Problem: Molzen Corbin attempted to implement a new website presence twice, with lackluster results. They decided it was best to focus on a web presence re-branding strategy before diving into implementation.
Our Solution: We held onsite meetings with the internal team comprised of the CEO, several VPs, technical staff, and administrative staff over several months to develop a detailed report and plan for the web presence re-branding. Then, we implemented the strategy and developed a tagline, website, and website copy that tells the story of their 50+ year history providing engineering, architectural, and planning services in New Mexico. The site includes a prominent homepage slideshow with project and “slice of life” imagery, an interactive project portfolio, a careers section, and many “teaser” elements that pull the visitor into other areas of the site.
The Result: As a result of our detailed plan, the review cycle for each stage of the website took less time and allowed us to stay on track for the overall project. The marketing team and administrative staff are able to update the site quickly and easily.